Insights

Through Insights, you can view reports focused on:

• Search Queries Performance
• URLs For Optimization
• Best Performing URLs
• Trends

**Search Queries Performance shows queries that returned results, grouped by the number of URL clicks they received from different users.

Top-Performing Queries highlights the queries with the highest number of URL clicks and also shows the average position of the documents that were clicked.

Low Performing Queries - These are queries that received the lowest number of URL clicks (but not zero) from users, along with the average position of the documents that were clicked.

URLs For Optimization -URLs that users clicked even though they appeared after position 10 (usually not on the first page of results). These URLs can be moved to higher positions using mRank for the related queries.

Best Performing URLs - URLs that received the highest number of user clicks, showing which documents are most viewed or most searched by users.

Trends -A report showing user queries across different time periods, highlighting search patterns and changes in user interests over time.