Insights

Through Insights, you can view reports focused on:

• Search Queries Performance
• URLs For Optimization
• Best Performing URLs
• Trends

Search Queries Performanceshows queries that returned results, grouped by how many URL clicks they received from different users.

Top-Performing Queries highlights the queries that received the highest number of URL clicks and also displays the average position of the documents that were clicked.

Low Performing Queries - These are queries that received the lowest number of URL clicks (not zero) from users, along with the average position of the documents that were clicked.

URLs For Optimization - URLs that users clicked even though they appeared after position 10 (usually not on the first page of results). These URLs can be moved to better positions using Mrank for the related queries.

Best Performing URLs - URLs that received the most user clicks. This shows which documents are viewed or searched for the most by users.

Trends -A report showing user queries across different time periods. It highlights search patterns and user interests during specific times, giving insights into how search behavior changes and how information needs evolve.