Insights

Through Insights, you can view reports focused on:

• Search Queries Performance
• URLs For Optimization
• Best Performing URLs
• Trends

Search Queries Performance summarises queries that returned results, grouped by the number of URL clicks received from multiple users.

Top-Performing Queries highlights queries that received the maximum number of URL clicks from users and shows the average position of documents clicked on.

Low Performing Queries - Queries that received the minimum number of URL clicks (Not Zero) from users and the average position of the documents that were clicked on.

URLs For Optimization - URLs that were clicked by users despite appearing beyond position 10 (typically not on the first page of results). These URLs can be repositioned more effectively using Mrank for their associated queries.

Best Performing URLs - URLs that received the most user clicks. Provides insights on the documents most viewed or searched for by the users.

Trends - A report showing user queries across various time periods. Reveals search patterns and user interests at specific points in time, providing insights into temporal search behavior and evolving information needs.